Brake-O-Rama tells you how New Jersey rules if a Vanity Plate is ‘Offensive’

When Brake-O-Rama Auto Repairs and Tires services your automobile, our mechanics do the best job in making your auto run smooth. We check everything to make sure our customers are happy. We also like to share interesting auto news we find on the web. In New Jersey there are a lot of our customers asking us about the NJ rules on getting a VANITY PLATE! This article will help answer those questions!

How States Decide if a Vanity Plate is ‘Offensive’

By Bill Wilson | Boldride – 9-11-2013

The issue of vanity license plates was in the news recently, when the state of New Jersey rejected an application for a plate that read “ATHE1ST.” The applicant was David Silverman,president of the group American Atheists. The official reason was that the plate was “offensive.”


Jersey officials reversed their ruling a few days later, when the story spread faster than a 1970 Hemi Cuda with NOS exhaust. Still, the incident led us to wonder how states determine whether a vanity plate message is too divisive for drive-time. Rules vary widely across the country, but Virginia’s approach comes close to the procedures used by most areas. So here’s how they do it in the Old Dominion.
Basically, “big Brother is watching you”


That famous phrase from the novel Nineteen Eighty-Four might come to mind when you hear the name of the organization that decides what vanity plates get approved. It’s known simply as the “Word Committee,” which sounds sinister due to its disturbing ambiguity.
In reality, however, it refers to a group of devoted Virginia DMV public servants. They gather every 30 days to review proposed vanity plate messages. Those plates that the group deems offensive get turned down, but the applicants don’t suddenly vanish – as far as we know, anyway.

License Plate

Group members try to use commonly accepted standards when evaluating an application. Most of their choices make sense, at least to us. Here are some of the ones they’ve given a thumbs-down to in the past:


Then there’s my personal favorite…

The group does its best, but occasionally one slips past them, like the plate that said “kids first” (pictured above) on the bottom. Sounds nice, until you see the letters above that read “EATTHE.” That one eventually got pulled, but who knows how many other inappropriate messages are running loose on the streets. I suppose it’s the price we pay for free speech. That’s one thing all of us should hold sacred, whether we’re atheists or not.

About brakeorama

Brake-O-Rama is a tire dealer and auto repair facility. We providing maintenance and repair services throughout NJ. Our auto techs are blogging to simplify your auto questions and to put complicated automobile information into a simple easy to digest format. Brought to you by team of professionals at Brake-O-Rama
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